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Supervision of Retail Distribution Points

This study focused on supervision of selected distribution points in terms of:

  • Exposition and location of products on shop racks
  • Observing good merchandising principles poland polish
  • Presence of particular brands
  • Share of particular brands in the shop assortment
  • Presence of POSM materials
  • Price levels for particular products
  • Information regarding promotions for individual products

An additional information element for such a study usually has the form of photos of selected elements: a shop rack, POSM materials, shop entrance, etc.

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