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Competitiveness Enhancement Programme

The COMPETITIVENESS ENHANCEMENT PROGRAMME is composed of several, strictly interrelated elements:

  • Construction of customer data base
  • Examination of consumer demand and preferences
  • Customer satisfaction research
  • Customer segmentation and isolation of the customer group generating the highest profits
  • Analysis of customer service standard (and adapting them to the needs of the selected customer group)
  • Training employees in terms of customer service standards
  • Studies of customer service quality
  • Introduction of loyalty programme for customers

The COMPETITIVENESS ENHANCEMENT PROGRAMME is based on a customer relationship management system (CRM).

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