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We Understand Business

Business solutions created with passion. We process (primary and secondary) data to create useful industry reports. Marketing Information System tailored to Your business. 

Synthetos – marketing is beautiful

About Us

We’ve been carrying out research since 2006.
We conduct market analysis in terms of quality and quantity, using the methods commonly used in marketing research.

We control the quality of customer service, using an extensive database of registered mystery clients.

We make special efforts to make most efficient use of funds allocated to marketing within our clients’ budget.

We invite you to familiarize yourself with our offer

Our Mission

We realize studies for Polish and foreign companies, for investors planning entry to particular markets and companies obtaining funds from European Union sources. We also act as subcontractors, cooperating with consulting companies, marketing and PR agencies as well as other market research agencies.

Methodology

Depending on the Customer requirements and possibilities and the focus of the given analysis, we select the most appropriate realization methods. To collect information, we exploit both electronic (internet surveys, extended interviews using common Internet communicators, moderation of discussion groups on private forums) and traditional (telephone interviews, personal interviews at homes and work places of particular respondents, street surveys, focus groups) channels. Part of the conducted analyses is carried out using already available data (the so-called “desk study”).

Professional Experience

We has already successfully completed projects (among the others) for companies from the following branches: FMCG, civil construction, power industry, pharmaceutical industry, motor industry and gastronomy. We realize studies for Polish and foreign companies, for investors planning entry to particular markets and companies obtaining funds from European Union sources. We also act as subcontractors, cooperating with consulting companies, marketing and PR agencies as well as other market research agencies.

We provide:

  • Help in determining particular study requirements and adaptation of study methods and tools for the particular goal, taking into account the budget attributed for the given activity

  • Preparation of study tools (survey forms and scenarios for study)

  • Determining the size and structure of a sample group

  • Recruiting surveyors, hidden clients and respondents (in case of Internet study)

  • Control over the study results

  • Data analysis and elaboration of a survey report

Our resources include:

  • A network of surveyors and hidden clients in the whole Poland

  • A data base of respondents for Internet and telephone interviews with the size and structure providing sufficient sample size for most types of study activities

  • Long-term experience in marketing research

Our Offer

Our company deals with realization of marketing surveys in a complete, subject matter scope of such activities. We provide our Customers with information on consumers, competition, suppliers and employees.

Survey Techniques:

  • Quantitative research: online surveys, face-to-face interviews ( paper surveys, CAPI surveys, research in commercial outlets), phone interviews (CATI)

  • Qualitive internet research: in-depth interviews conducted by messengers, moderated focused groups in exclusive forums or chats

  • Qualitive traditional research: in-depth interviews using face-to-face method, focus group interviews

  • Desk research studies

  • Mystery Shopping

Subject Scope:

  • Branch Analyses

  • Consumer Testing

  • Customer Satisfaction Study

  • Customer Segmentation

  • Consumer Demand and Preferences

  • Examination of Price Flexibility

  • Product packaging testing,packaging, products, names and promotional campaign tests/ research

  • Supervision of Retail Distribution Points

Online Surveys

The main role of the Panel is to achieve research goals by recruiting Respondents for online research.

Participants (respondents) receive an invitation to participate in the survey consisting on on answering the questions contained in the online survey.

Participation depends on meeting the desired recruitment criteria by respondents (gender, age, occupation, use of specific products etc.) and the number of surveys required to complete the research.

We wait for the contact

We wait for request for a proposal. Send us the specification of the research using contact write a mail or call us. See you soon.

Synthetos LTD

40 Tooting High Street,

SW170RG London, England

  • contact@synthetos.co.uk